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About bright lambs

Empowering businesses with expert analysis and data-driven insights to drive growth and efficiency.

Why we started Bright Lambs

Bright Lambs was born from experience, frustration - and a shared belief in people.

The three of us, Bex, Jen and Ally all worked at Volta Trucks, an Electric Truck start-up scaling at a breath-taking pace. In that pressure cooker of innovation, where every day brought a new challenge and surprise, we learned something fundamental:

The success of any business, especially a start-up, doesn't come from systems or strategy alone. It comes from learning, understanding and freedom to innovate.

Our mission is rooted in that principle.

To deeply understand the business need and translate that into clear and purposeful processes and and only then finding the right systems to bring it to life; efficiently, elegantly, and in a way real humans can use. Whilst still using all the latest AI tools and techniques to improve efficiency and quality.

Between us, we built the teams to make that happen. Jen led the business analysis team, Bex developed the product lifecycle management function, and Ally steered programme and project delivery. But what bonded us wasn't our output - it was our values.

We're all deeply passionate about people. About helping them grow, achieve, and thrive.

And we kept seeing the same thing: business analysts were being left behind.
They didn't quite belong to the business, or to IT, or to operations. They sat between the cracks; they were the glue between the cracks of stove-piped departments and functions. Undervalued, unsupported, and too often misunderstood.

But we knew better.

Because great BAs aren't defined by their tools or templates, they're defined by empathy, insight, and clarity. Those are human skills. And like all human skills, they need nurturing.

You become one through mentoring, coaching, leadership, and belief.
That's the truth no one talks about - and it's why we created Bright Lambs, to create and empower great Business Analysts that can support your business to do amazing things. It's also why we creating the Business Analysis Academy to share knowledge and best practice with every BA on the planet, you can join for free at BAA.ac.

Bright Lambs isn't just a consultancy. It's a commitment:

  • To grow outstanding business analysts,
  • To create high-trust environments,
  • To deliver better business outcomes,
  • By putting people first.

We're not here to push frameworks or dogma. We're here to build confidence, capability, and connection because when people flourish, businesses follow.

Our Leadership Team

Meet the experienced professionals behind Bright Lambs, dedicated to delivering exceptional business analysis services.

Bex Smith - CEO

Bex Smith

Chief Executive Officer

Bex Smith is a highly accomplished Head of Product Data and former PLM Product Owner at Volta Trucks, known for her expertise in Product Lifecycle Management (PLM) and data strategy within the automotive industry. She spearheaded the implementation of 3DEXPERIENCE as Volta's PLM system, optimizing processes for hundreds of users and building a specialized team in Variant Configuration and Change Control. Previously at Quick Release (Automotive) Ltd, Bex excelled in business unit ownership and project delivery, managing complex client accounts and leading large analytical teams. Her proven ability to streamline operations, deliver critical data solutions, and drive efficiency consistently generates significant value in fast-paced product development environments. Bex is our Chief Executive Officer.

Product Data & Strategy
Jen Payne - CTO

Jen Payne

Chief Technology Officer

Jen Payne is a Digital Transformation and ERP Implementation specialist, renowned for driving significant operational improvements through systems implementations. Experiences include finance transformation program to Oracle Fusion for Zenith Vehicles, providing crucial C-suite decision support and ensuring seamless system selection and process definition. Her work at Armstrong Fluid Technology further highlights her ability to digitalize critical business functions and optimize processes, consistently delivering tangible results. With a strong background in leading multinational business analyst teams and extensive military leadership, Jen excels at turning complex challenges into streamlined, efficient, and impactful business solutions. Jen is our Chief Technology Officer.

Digital Transformation Expert
Ally Huang - COO

Ally Huang

Chief Operating Officer

Ally Huang is a highly experienced Senior Program Manager with a robust background in the automotive industry, specializing in driving complex product development and strategic initiatives. At Volta Trucks, she lead significant programs, building on her prior role as Lead Engineer in Body Programs. Her extensive tenure at Scania Group, both as a full-time Project Manager and through ALTEN Sweden, saw her responsible for critical projects within Bus Product Engineering, including field quality and product improvement. With a strong foundation in CAE engineering and structural analysis, Ally consistently delivers results by expertly managing projects, optimizing processes, and ensuring successful product realization in demanding engineering environments. Ally is our Chief Operating Officer.

Program Management

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